#Google trends tool how to#

Now ask yourself: can you use any of those keywords in your marketing? Can you use any variations of those keywords in your marketing? You’ll see the topics that are trending in the U.S. Just head over to the tool and look at the front page. One of the best ways to start using Google Trends is by doing absolutely nothing. Google Trends Review: Start by Doing Nothing Next, let’s go over the basics of using Google Trends. In other words, if you’re looking for info about a very specific keyword unique to your business, you might have to use another service. Keep in mind, though: the tool only shows you data for popular search terms. However, if you want to see how a specific search term ranks in popularity as compared to other keywords, head over to Google Trends. If you just want to see how many people are searching for a keyword every month, head over to Keyword Planner. Now, here’s the long answer: Google Trends shows you the popularity of a search term as compared to other search terms. Here’s the brief answer: it shows relative search volume. The first question you might be asking yourself is: “How is Google Trends different from any other keyword research tool?” It’s developed by Google, the same company that hosts the largest search engine in the world.That’s a shame because Google Trends offers two benefits you should immediately recognize:

#Google trends tool how to#

You may have even used it in the past.īut do you know how to get the most out of it? If you’re like many other SEOs, you don’t. You might have heard about Google Trends. In this review, I’ll go over some of the best Google Trends features that you can use to build your business. When you understand more about what your customers are searching for and why, you can uncover new customer needs that you didn’t think of in the first place.Looking for a new way to do keyword research? If so, then you should check out Google Trends. Results marked 'Breakout' had a tremendous increase in search popularity, probably because these queries are new and had few (if any) prior searches.įor example, when you search “Mother’s Day” in Google Trends from April to May 2020, you’ll see that one of the breakout queries is “Mother’s Day eCards.” “Rising” queries are those with the biggest increase in search frequency during your selected time period compared to the previous period.įor example, if you search for rising terms during 2019, it will show you those with the biggest growth in search frequency compared to 2018.īreakout terms. This can be extremely useful in uncovering customer needs that you’ve overlooked or discounted.

When you search for a term, Google Trends automatically shows top and rising topics and queries related to your term.

Using Google Trends to discover new opportunitiesĪnother powerful Google Trends tool allows you to discover additional topics and queries related to your search term that you may not have considered. By understanding which trends are seasonally cyclical and when they peak and wane, your business can better plan and prepare to seize these opportunities to reach customers right when they’re searching for what you offer. searches for “hair salons” from March to May 2020, but expanding that same search comparison to the last 5 years reveals that “hair salons” were much more popular historically. For example, search volume for “cut your own hair” began trending in popularity vs.

Random spike or real trend? If you want to determine whether a spike you’re seeing is a recurring trend or the effect of an isolated one-time event, expanding your Google Trends search to the past few months or years can reveal it.

Exploring “Mother’s Day gifts” in Google Trends reveals that searches tend to spike in early April. Take the flower shop in our earlier example. Here are a few reasons why this is useful to your business: Using the timestamp dropdown menu, you can adjust and expand the dates of your search with options ranging from “Past 30 Days” to “Past 5 Years” to “Since 2004.”

Maybe you want to know if a topic's popularity is steady, seasonal, or influenced by an isolated event. Maybe you don’t want to know what’s popular right now. Expanding your search by time to identify seasonal trends